/* =========================================================
   Portfolio Maria Ocampo — estilos compartidos
   Tipografías provisorias: reemplazar por las del Figma
   ========================================================= */
@font-face{font-family:"Bricolage Grotesque";src:url(../fonts/bricolage.woff2) format("woff2");font-weight:200 800;font-stretch:75% 100%;font-display:swap}
@font-face{font-family:"DM Sans";src:url(../fonts/dmsans.woff2) format("woff2");font-weight:100 1000;font-style:normal;font-display:swap}
@font-face{font-family:"DM Sans";src:url(../fonts/dmsans-italic.woff2) format("woff2");font-weight:100 1000;font-style:italic;font-display:swap}
@font-face{font-family:"Caveat";src:url(../fonts/caveat-600.woff2) format("woff2");font-weight:400 700;font-display:swap}
@font-face{font-family:"Crimson Pro";src:url(../fonts/crimson.woff2) format("woff2");font-weight:200 900;font-display:swap}

:root{
  --bg:#FFFEFA;
  --bg-header:#F6F2E9;
  --card:#FBF8F0;
  --ink:#16130F;
  --dark:#141210;
  --text:#2C2620;
  --muted:#615C57;
  --pink:#F48CA5;
  --pink-strong:#DB6481;
  --magenta:#FF06C1;
  --blue:#11B4F5;
  --purple:#9550C6;
  --violet:#8705E4;
  --lilac:#CB9AE1;
  --sky:#E3F5F9;

  --f-display:"Bricolage Grotesque","Helvetica Neue",Arial,sans-serif;
  --f-body:"DM Sans","Helvetica Neue",Arial,sans-serif;
  --f-serif:"Crimson Pro",Georgia,serif;
  --f-hand:"Caveat","Comic Sans MS",cursive;
  --f-mono:ui-monospace,"SFMono-Regular",Menlo,monospace;

  --gutter:clamp(20px,5vw,72px);
  --max:1300px;
  --radius-card:22px;
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--text);font-family:var(--f-body);font-size:16px;line-height:1.5;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,video{display:block;max-width:100%;height:auto}
a{color:inherit}
:focus-visible{outline:2px solid var(--ink);outline-offset:3px;border-radius:6px}
.container{width:100%;max-width:calc(var(--max) + var(--gutter)*2);margin-inline:auto;padding-inline:var(--gutter)}
.container--narrow{max-width:calc(1120px + var(--gutter)*2)}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}
.doodle{position:absolute;pointer-events:none;user-select:none;height:auto}

/* ---------- Aparición al hacer scroll ---------- */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s ease,transform .7s cubic-bezier(.22,.8,.3,1)}
.reveal.is-visible{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .reveal{opacity:1;transform:none;transition:none}
  *{transition:none!important;animation:none!important}
}

/* ---------- Botones ---------- */
.btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--f-display);font-weight:600;font-size:15px;text-decoration:none;border-radius:999px;padding:12px 22px;border:1px solid var(--ink);line-height:1;cursor:pointer;background:transparent;color:var(--ink);transition:transform .15s ease}
.btn:active{transform:translateY(1px)}
.btn--dark{background:var(--ink);color:#fff}
.btn svg{width:16px;height:16px;flex:none}

/* ---------- Header ---------- */
.site-header{background:var(--bg-header);position:relative;z-index:30}
.site-header .container{display:flex;align-items:center;justify-content:space-between;min-height:94px;gap:24px}
.brand{display:flex;align-items:center;gap:22px;text-decoration:none}
.brand img{width:80px;flex:none}
.brand span{font-family:var(--f-display);font-weight:700;font-size:18px;color:var(--ink);letter-spacing:-.01em}
.nav{display:flex;align-items:center;gap:32px}
.nav__links{display:flex;align-items:center;gap:32px;list-style:none;margin:0;padding:0}
.nav__links a:not(.btn){font-family:var(--f-display);font-weight:600;font-size:15px;color:var(--ink);text-decoration:none}
.nav__links a:not(.btn):hover{text-decoration:underline;text-underline-offset:4px}
.lang{display:flex;border:1px solid var(--ink);border-radius:999px;padding:4px;gap:2px;margin-left:16px}
.lang button{font-family:var(--f-display);font-weight:600;font-size:13px;color:var(--ink);padding:9px 14px;border:0;border-radius:999px;background:transparent;line-height:1;cursor:pointer}
.lang button[aria-pressed="true"]{background:var(--ink);color:#fff}
.menu-btn{display:none;background:none;border:1px solid var(--ink);border-radius:999px;font-family:var(--f-display);font-weight:600;font-size:14px;color:var(--ink);padding:10px 16px;cursor:pointer}

/* ---------- Footer ---------- */
.site-footer{background:var(--dark);color:#fff;padding:34px 0}
.site-footer .container{display:flex;align-items:center;gap:20px;flex-wrap:wrap}
.site-footer__brand{display:flex;align-items:center;gap:18px}
.site-footer__brand img{width:74px;flex:none}
.site-footer p{margin:0;font-size:14px;color:#EDE9E2}
.social{margin-left:auto;display:flex;align-items:center;gap:18px}
.social a{display:inline-flex;padding:6px;border-radius:8px;color:#fff}
.social a:hover{opacity:.7}
.social svg{width:24px;height:24px;fill:currentColor}

/* =========================================================
   HOME
   ========================================================= */
.hero{position:relative;text-align:center;padding:150px var(--gutter);overflow:hidden}
.hero__eyebrow{font-weight:600;font-size:19px;letter-spacing:.12em;text-transform:uppercase;color:var(--pink-strong);margin:0 0 22px}
.hero h1{font-family:var(--f-display);font-weight:800;font-size:clamp(44px,7.2vw,104px);line-height:.98;letter-spacing:-.05em;color:var(--ink);margin:0 auto;max-width:17ch;text-wrap:balance}
.hero__lead{font-size:clamp(17px,1.6vw,22px);line-height:1.6;max-width:36em;margin:56px auto 0}
.hero__actions{display:flex;align-items:center;justify-content:center;gap:18px 20px;flex-wrap:wrap;margin-top:40px}
.hero__actions .btn{padding:16px 26px}
.hand-link{font-family:var(--f-hand);font-weight:600;font-size:22px;color:var(--ink);text-decoration:none;border-bottom:3px solid var(--blue);padding:0 2px 2px}
.hand-link:hover{border-bottom-width:5px}
.hero .d-pluma{width:155px;left:9%;top:150px}
.hero .d-x{width:300px;right:-70px;top:-40px}
.hero .d-flecha{width:215px;left:-40px;top:515px}

.skills{list-style:none;margin:0;padding:18px 0;border-block:1px solid var(--ink);display:flex;justify-content:center;align-items:center;flex-wrap:wrap;gap:10px 44px}
.skills li{font-family:var(--f-display);font-weight:600;font-size:14px;color:var(--ink);position:relative}
.skills li + li::before{content:"";position:absolute;left:-26px;top:50%;width:8px;height:8px;border-radius:50%;transform:translateY(-50%);background:var(--dot)}
.skills li:nth-child(2){--dot:var(--blue)}
.skills li:nth-child(3){--dot:#FF44CF}
.skills li:nth-child(4){--dot:#A543E9}

.section-title{font-family:var(--f-display);font-weight:800;font-size:clamp(36px,4.6vw,66px);line-height:1;letter-spacing:-.045em;color:var(--ink);margin:0}

.projects{padding:72px 0 110px}
.projects .section-title{margin-bottom:44px}
.project-list{list-style:none;margin:0;padding:0;display:grid;gap:22px}
.project{--accent:var(--pink);position:relative;display:grid;grid-template-columns:170px 1fr auto;align-items:center;gap:0 32px;background:var(--card);border:1px solid var(--ink);border-radius:var(--radius-card);padding:40px 48px 44px 58px;transition:background-color .15s ease}
.project:hover{background:#F6F1E4}
.project--blue{--accent:var(--blue)}
.project--purple{--accent:var(--purple)}
.project__num{font-family:var(--f-display);font-weight:800;font-size:52px;letter-spacing:-.02em;color:var(--accent);line-height:1}
.project h3{font-family:var(--f-display);font-weight:700;font-size:clamp(24px,2.6vw,38px);letter-spacing:-.025em;line-height:1.1;color:var(--ink);margin:0 0 10px}
.project h3 a{text-decoration:none}
.project h3 a::after{content:"";position:absolute;inset:0;border-radius:var(--radius-card)}
.project p{margin:0 0 14px;font-size:16px}
.tags{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:8px 14px}
.tags li{background:var(--accent);color:var(--ink);font-weight:700;font-size:11px;letter-spacing:.1em;text-transform:uppercase;border-radius:999px;padding:5px 11px;line-height:1.2}
.project--blue .tags li,.project--purple .tags li{color:#fff}
.project__cta{font-family:var(--f-display);font-weight:700;font-size:14px;color:var(--ink);display:flex;align-items:center;gap:8px;white-space:nowrap}
.project__cta svg{width:14px;height:14px;transition:transform .15s ease}
.project:hover .project__cta svg{transform:translateX(4px)}

.colab{border-top:1px solid var(--ink);padding:120px 0 130px}
.colab .container{max-width:calc(1240px + var(--gutter)*2)}
.colab .section-title{margin-bottom:40px}
.colab-grid{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:48px}
.colab-card{position:relative;background:var(--card);border:1px solid var(--ink);border-radius:14px;padding:36px 26px 34px}
.colab-card h3{font-weight:700;font-size:13px;letter-spacing:.22em;line-height:1.4;text-transform:uppercase;color:var(--violet);margin:0 0 8px}
.colab-card p{margin:0;font-size:14.5px;line-height:1.5;max-width:22ch}
.colab-card .doodle{z-index:1}
.colab-card:nth-child(1) .doodle{width:82px;top:-30px;right:-12px}
.colab-card:nth-child(2) .doodle{width:86px;bottom:-40px;right:-26px}
.colab-card:nth-child(3) .doodle{width:88px;bottom:-22px;right:-16px}
.colab-card:nth-child(4) .doodle{width:78px;top:-12px;right:-24px;transform:scaleX(-1)}

.about{border-top:1px dashed var(--ink);padding:110px 0 90px}
.about__grid{display:grid;grid-template-columns:minmax(0,290px) minmax(0,620px);justify-content:center;gap:60px 96px;align-items:start}
.about__photo{width:100%}
.about__hello{font-family:var(--f-hand);font-size:24px;color:var(--pink);margin:0}
.about .section-title{margin:2px 0 30px}
.about__text{font-family:var(--f-serif);font-size:clamp(18px,1.5vw,21px);line-height:1.7;margin:0}
.about__text strong{font-weight:700}

.contact{position:relative;border-top:1px solid var(--ink);padding:150px 0 120px;text-align:center;overflow:hidden}
.contact__blob{position:absolute;left:-120px;top:120px;width:420px;height:420px;border-radius:50%;background:radial-gradient(circle,var(--sky) 0%,rgba(227,245,249,.6) 40%,rgba(227,245,249,0) 70%);pointer-events:none}
.contact .container{position:relative;z-index:1}
.contact__title-wrap{position:relative;display:inline-block;max-width:100%}
.contact h2{font-family:var(--f-display);font-weight:800;font-size:clamp(38px,5.2vw,76px);line-height:1;letter-spacing:-.06em;color:var(--ink);margin:0;max-width:16.5ch}
.contact .d-flecha-cta{width:94px;right:-70px;bottom:-10px}
.contact__lead{font-family:var(--f-serif);font-size:clamp(18px,1.5vw,21px);line-height:1.6;max-width:30em;margin:36px auto 18px}
.contact__actions{display:flex;justify-content:center;flex-wrap:wrap;gap:14px 76px}
.contact__actions .btn{font-size:17px;padding:18px 44px}
.copy-btn[data-copied="true"]{background:var(--ink);color:#fff}

/* =========================================================
   PÁGINA DE CASO
   ========================================================= */
.case-hero{padding:90px 0 40px}
.case-eyebrow{font-weight:700;font-size:14px;letter-spacing:.16em;text-transform:uppercase;color:var(--pink-strong);margin:0 0 26px}
.case-hero h1{font-family:var(--f-display);font-weight:800;font-size:clamp(34px,4.4vw,60px);line-height:1.06;letter-spacing:-.04em;color:var(--ink);margin:0 0 28px;max-width:24ch}
.case-hero__lead{font-size:clamp(17px,1.4vw,19px);line-height:1.6;max-width:62ch;margin:0 0 42px;padding-left:4px}
.case-meta{display:grid;grid-template-columns:repeat(4,1fr);align-items:stretch;border:1px solid var(--ink);border-radius:14px;background:var(--card);overflow:hidden}
.case-meta div{padding:26px 28px}
.case-meta dt{font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--muted);margin:0 0 10px}
.case-meta dd{margin:0;font-family:var(--f-display);font-weight:700;font-size:16px;line-height:1.3;color:var(--ink)}
.case-meta div:last-child{background:var(--pink)}
.case-meta div:last-child dt{color:#8a4257}
.case-meta div:last-child dd{letter-spacing:.02em}

.case-section{padding:96px 0;border-top:1px dashed var(--ink)}
.case-section--plain{border-top:0}
.case-section--dark{background:var(--dark);color:#F4F1EA;border-top:0}
.case-section--dark .section-title,.case-section--dark h3{color:#fff}
.kicker{font-family:var(--f-hand);font-size:24px;margin:0 0 6px}
.kicker--pink{color:var(--pink)}
.kicker--blue{color:var(--blue)}
.kicker--magenta{color:var(--magenta)}
.kicker--violet{color:var(--violet)}
.case-section .section-title{margin-bottom:28px}
.case-text{font-size:17px;line-height:1.65;max-width:64ch;margin:0 0 20px}
.case-text strong{font-weight:700;color:var(--ink)}
.case-section--dark .case-text strong{color:#fff}

.split{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:56px;align-items:center}
.split--text-first > *:first-child{order:0}
.split .case-text{max-width:48ch}

.figure{margin:0}
.figure--hero{max-width:1080px;margin-inline:auto}
.figure--wide{max-width:900px;margin-inline:auto}
.figure--half{max-width:640px;margin-inline:auto}
.figure img,.figure video{width:100%;height:auto;border-radius:12px}
.figure picture{display:block}
.figure figcaption{margin-top:12px;font-size:13px;color:var(--muted)}
.zoomable{cursor:zoom-in}
.zoom-hint{display:none;margin-top:10px;font-size:13px;color:var(--muted)}
.case-section--dark .zoom-hint{color:#B9B3AA}

.panel-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:26px;margin-top:36px}
.panel{background:var(--card);border:1px solid var(--ink);border-radius:14px;padding:30px 28px}
.panel__label{display:inline-block;font-weight:700;font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#fff;background:var(--blue);border-radius:999px;padding:5px 12px;margin-bottom:16px}
.panel--purple .panel__label{background:var(--purple)}
.panel ul{margin:0;padding-left:18px}
.panel li{margin-bottom:7px;font-size:15px}
.panel h3{font-family:var(--f-display);font-size:18px;margin:0 0 10px;color:var(--ink)}

.chips{list-style:none;display:flex;flex-wrap:wrap;gap:10px;margin:32px 0 0;padding:0}
.chips li{border:1px solid var(--ink);border-radius:999px;padding:7px 14px;font-size:12px;letter-spacing:.08em;text-transform:uppercase;font-weight:600}

.decision-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:26px}
.decision{background:var(--card);border:1px solid var(--ink);border-radius:12px;padding:26px 28px;border-left:5px solid var(--blue)}
.decision__num{font-weight:700;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--blue);margin:0 0 8px}
.decision h3{font-family:var(--f-body);font-size:17px;font-weight:700;color:var(--ink);margin:0 0 6px;line-height:1.35}
.decision p{margin:0;font-size:15px;color:var(--muted)}

.finding-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:26px;margin:36px 0}
.finding{background:var(--card);border:1px solid var(--ink);border-left:5px solid var(--violet);border-radius:12px;padding:24px 26px}
.finding h3{font-weight:700;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--violet);margin:0 0 10px}
.finding p{margin:0;font-size:15px}

.solution-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;margin:44px 0}
.solution{background:#221F1C;border-radius:12px;padding:24px 26px}
.solution h3{font-family:var(--f-display);font-weight:700;font-size:20px;margin:0 0 8px}
.solution p{margin:0;font-size:14.5px;color:#D9D4CC}
.figure-pair{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:26px}

.takeaways{list-style:none;margin:0;padding:0;display:grid;gap:18px}
.takeaway{display:grid;grid-template-columns:86px 1fr;align-items:center;gap:8px;background:var(--card);border:1px solid var(--ink);border-radius:12px;padding:24px 28px}
.takeaway__num{font-family:var(--f-display);font-weight:800;font-size:38px;line-height:1;color:var(--violet)}
.takeaway:nth-child(2) .takeaway__num{color:var(--blue)}
.takeaway:nth-child(3) .takeaway__num{color:var(--magenta)}
.takeaway h3{font-weight:700;font-size:13px;letter-spacing:.1em;text-transform:uppercase;color:var(--violet);margin:0 0 6px}
.takeaway:nth-child(2) h3{color:var(--blue)}
.takeaway:nth-child(3) h3{color:var(--magenta)}
.takeaway p{margin:0;font-size:15px}

.case-nav{display:flex;justify-content:flex-end;gap:56px;padding-block:20px 70px;flex-wrap:wrap}
.case-nav a{font-family:var(--f-display);font-weight:700;font-size:19px;color:var(--ink);text-decoration:none;display:inline-flex;align-items:center;gap:10px}
.case-nav a:hover{text-decoration:underline;text-underline-offset:5px}


/* ---------- Caso 2: piezas propias ---------- */
.case-hero--center h1{margin-inline:auto;text-align:center;max-width:none}
.case-hero--center .case-hero__lead{margin-inline:auto;text-align:center;max-width:none;padding-left:0}
.case-eyebrow--blue{color:var(--blue)}
.case-meta--blue div:last-child{background:var(--blue)}
.case-meta--blue div:last-child dt{color:#DCF4FF}
.case-meta--blue div:last-child dd{color:#fff}

.qa-list{display:grid;gap:18px;margin:0;padding:0;list-style:none}
.qa-list--row{grid-template-columns:repeat(3,minmax(0,1fr));align-items:start}
.qa{background:var(--card);border:1px solid var(--ink);border-radius:12px;padding:22px 24px}
.qa h3{font-weight:700;font-size:12px;letter-spacing:.14em;text-transform:uppercase;margin:0 0 8px;color:var(--blue)}
.qa--hipotesis h3{color:var(--violet)}
.qa--solucion h3{color:var(--magenta)}
.qa p{margin:0;font-size:15px;line-height:1.55}
.case-section--dark .qa{background:#221F1C;border-color:#2F2B27}
.case-section--dark .qa p{color:#E4DFD8}

.metrics{list-style:none;margin:22px 0 0;padding:0;display:grid;gap:12px}
.metrics--row{grid-template-columns:repeat(2,minmax(0,1fr))}
@media (max-width:760px){.metrics--row{grid-template-columns:1fr}}
.metrics li{background:#BEE9FA;border:1px solid var(--ink);border-radius:999px;padding:11px 20px;text-align:center;font-weight:700;font-size:12.5px;letter-spacing:.06em;text-transform:uppercase;line-height:1.35}

.result-badge{background:var(--violet);color:#fff;border-radius:14px;padding:26px 28px;text-align:center}
.result-badge p:first-child{margin:0;font-weight:700;font-size:12px;letter-spacing:.16em;text-transform:uppercase}
.result-badge strong{display:block;font-family:var(--f-display);font-weight:800;font-size:52px;line-height:1.05;letter-spacing:-.03em;margin:6px 0 2px}
.result-badge span{font-size:16px}
.result-badge small{display:block;margin-top:14px;font-size:11px;color:#EBD9FA}
.result-badge--wide{max-width:520px;margin:34px auto 0}

.case-block{padding:96px 0;border-top:1px dashed var(--ink)}
.case-section--dark .case-block,.case-block--dark{border-top:0}
.case-block .kicker{margin-bottom:2px}
.case-block .section-title{margin-bottom:34px}
.case-cols{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:56px;align-items:start}
.case-cols--flip > *:first-child{order:1}
.shot{margin:0;background:var(--card);border:1px solid var(--ink);border-radius:14px;padding:22px}
.shot--plain{background:transparent;border:0;padding:0}
.shot__label{font-family:var(--f-mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin:0 0 14px}
.shot img{width:100%;height:auto;border-radius:8px}
.shot img.is-natural{width:auto;max-width:100%;margin-inline:auto}
.case-section--dark .shot{background:#221F1C;border-color:#2F2B27}
.case-section--dark .shot--plain{background:transparent;border:0;padding:0}
.case-section--dark .shot__label{color:#B9B3AA}
.pp-figures{display:flex;align-items:center;justify-content:center;gap:14px;flex-wrap:wrap}
.pp-after{display:flex;align-items:flex-end;gap:12px;flex-wrap:wrap;justify-content:center}
.pp-figures img{width:auto;max-width:100%;border-radius:6px}
.pp-figures .arrow{width:40px;flex:none;color:var(--violet)}

.takeaways--grid{grid-template-columns:repeat(2,minmax(0,1fr))}
.takeaways--grid .takeaway{align-items:start}


/* ---------- Bloque de funnels (caso 2) ---------- */
.funnels{background:var(--card);border:1px solid var(--ink);border-radius:18px;padding:34px 34px 30px;box-shadow:14px 14px 0 var(--magenta);margin-top:40px}
.funnels__label{font-family:var(--f-mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin:0 0 26px}
.funnels__list{list-style:none;margin:0;padding:0;display:grid;gap:34px}
.funnel{display:grid;grid-template-columns:minmax(0,320px) minmax(0,1fr);gap:34px;align-items:start;padding-bottom:34px;border-bottom:1px dashed rgba(22,19,15,.35)}
.funnel:last-child{border-bottom:0;padding-bottom:0}
.funnel__chip{display:inline-flex;gap:14px;background:var(--ink);color:#fff;border-radius:8px;padding:9px 16px;font-family:var(--f-mono);font-size:13px;letter-spacing:.1em;text-transform:uppercase;margin:0 0 18px}
.funnel__shape{display:block;width:100%;max-width:290px;height:auto;margin-bottom:16px}
.funnel__stat{display:flex;align-items:center;justify-content:space-between;gap:16px;border:2px solid var(--magenta);border-radius:10px;padding:10px 16px;margin:0}
.funnel__stat span{font-family:var(--f-mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);display:block}
.funnel__stat strong{font-family:var(--f-mono);font-size:14px;letter-spacing:.06em;text-transform:uppercase;color:var(--ink);display:block}
.funnel__stat b{font-family:var(--f-mono);font-size:20px;color:var(--magenta);white-space:nowrap}
.funnel__media{display:flex;align-items:center;gap:18px;flex-wrap:wrap}
.funnel__phone{width:170px;max-height:430px;object-fit:cover;object-position:top}
.funnel__media img{border:1px solid rgba(22,19,15,.2);border-radius:8px}
.funnel__pct{font-family:var(--f-display);font-weight:800;font-size:34px;letter-spacing:-.03em;color:var(--ink)}
.funnel__arrow{width:34px;flex:none;color:var(--ink)}

/* mini mockups reconstruidos */
.ui{background:#fff;border:1px solid rgba(22,19,15,.22);border-radius:8px;padding:16px 18px;font-size:12px;line-height:1.4;flex:1 1 230px;min-width:220px}
.ui h4{font-size:14px;margin:0 0 10px;color:#16130F}
.ui__field{border:1px solid #C9C7C2;border-radius:5px;padding:7px 9px;margin-bottom:8px;color:#6B6862;background:#fff}
.ui__field b{display:block;font-size:10px;color:#8A8781;font-weight:600;text-transform:uppercase;letter-spacing:.06em}
.ui__note{color:#7A776F;font-size:11px;margin:0 0 12px}
.ui__btn{display:inline-block;background:#52995F;color:#fff;border-radius:5px;padding:7px 16px;font-size:12px;font-weight:600}
.ui__banner{background:#EFEAE0;border-radius:5px;padding:7px 10px;font-size:11px;color:#5A564F;margin-bottom:10px}
.ui__plans{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;margin-bottom:10px}
.ui__plan{border:1px solid #DDDAD3;border-radius:6px;padding:9px 8px;text-align:center}
.ui__plan span{display:block;font-size:10px;color:#7A776F}
.ui__plan strong{display:block;font-size:15px;color:#16130F;margin:2px 0 6px}
.ui__plan i{display:block;background:#52995F;color:#fff;border-radius:4px;padding:4px 0;font-size:10px;font-style:normal}

.mini-table{border-collapse:collapse;font-family:var(--f-mono);font-size:13px;background:#fff}
.mini-table th,.mini-table td{border:1px solid var(--ink);padding:6px 14px;text-align:center}
.mini-table th{background:#EDEAE1;letter-spacing:.08em}

.bullets-card{background:var(--dark);color:#fff;border-radius:10px;padding:18px 20px;display:grid;gap:12px;max-width:290px}
.bullets-card p{margin:0;display:flex;gap:10px;align-items:flex-start;font-size:13.5px;line-height:1.4}
.bullets-card svg{width:20px;height:20px;flex:none;margin-top:1px;color:#52995F}


/* ---------- Flujo antes / después (caso 2) ---------- */
.flow{background:var(--card);border:1px solid var(--ink);border-radius:18px;padding:34px 34px 30px;box-shadow:14px 14px 0 var(--blue);margin-top:44px}
.flow--compact{width:fit-content;max-width:100%;margin-inline:auto}
.flow--dark{background:#221F1C;border-color:#34302B;box-shadow:14px 14px 0 var(--violet)}
.flow--dark .flow__label{color:#B9B3AA}
.flow--dark .flow__row + .flow__row{border-top-color:rgba(255,255,255,.18)}
.flow--dark .flow__chip{background:#fff;color:var(--dark)}
.flow--dark .flow__arrow{color:#fff}
.flow--dark .flow__step img{border-color:rgba(255,255,255,.2)}
.flow__steps--wide .flow__step{flex:1 1 0;min-width:0}
.flow__label{font-family:var(--f-mono);font-size:13px;letter-spacing:.2em;text-transform:uppercase;color:var(--muted);margin:0 0 26px}
.flow__row + .flow__row{margin-top:40px;padding-top:36px;border-top:1px dashed rgba(22,19,15,.3)}
.flow__chip{display:inline-block;background:var(--ink);color:#fff;border-radius:999px;padding:8px 22px;font-family:var(--f-display);font-weight:700;font-size:16px;letter-spacing:.02em;margin:0 0 20px}
.flow__chip--after{background:var(--blue)}
.flow__steps{list-style:none;margin:0;padding:0;display:flex;align-items:center;gap:14px}
.flow__step{flex:1 1 0;min-width:0;position:relative}
.flow__shot{position:relative;display:block}
.flow__step img{width:100%;height:auto;border:1px solid rgba(22,19,15,.25);border-radius:8px;background:#fff}
.flow__cross{position:absolute;inset:0;width:100%;height:100%;border-radius:8px;color:#E23B3B;pointer-events:none}
.flow__arrow{flex:0 0 46px;color:var(--ink)}
.flow__arrow svg{width:100%;height:auto;display:block}
.flow__arrow--after{color:var(--blue)}
.flow__note{display:inline-block;margin:14px 0 0;border:2px solid #E23B3B;color:#C42D2D;border-radius:8px;padding:8px 14px;font-family:var(--f-mono);font-size:13px;letter-spacing:.06em;text-transform:uppercase;line-height:1.3}
.flow__note--after{border-color:var(--blue);color:#0B87B8}
.flow__note--plain{border-color:var(--ink);color:var(--ink)}
.flow__steps--phones{justify-content:flex-start;align-items:flex-start;flex-wrap:wrap}
.flow__steps--phones .flow__step{flex:0 0 200px;max-width:200px}
.flow__steps--phones .flow__step img{width:165px}
.flow__steps--phones .flow__note{font-size:11.5px;padding:7px 11px;letter-spacing:.04em}
.flow__steps--phones .flow__arrow{align-self:center}
.flow__compare{display:grid;grid-template-columns:auto auto;gap:30px 48px;align-items:start;justify-content:start}
.flow__compare .flow__row + .flow__row{margin-top:0;padding-top:0;border-top:0}


/* ---------- Caso 3 ---------- */
.case-eyebrow--violet{color:var(--violet)}
.case-meta--violet div:last-child{background:var(--violet)}
.case-meta--violet div:last-child dt{color:#E9D5FB}
.case-meta--violet div:last-child dd{color:#fff}
.panel--violet .panel__label{background:var(--violet)}
.hypothesis{background:var(--dark);color:#fff;border-radius:12px;padding:20px 26px;margin-top:26px;display:flex;align-items:baseline;gap:20px;flex-wrap:wrap;width:fit-content;max-width:100%}
.hypothesis span{font-weight:700;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--magenta)}
.hypothesis strong{font-family:var(--f-display);font-weight:400;font-size:clamp(17px,1.8vw,21px);letter-spacing:-.01em}
.pullquote{border:1px solid var(--ink);border-radius:12px;background:var(--card);padding:22px 28px;margin:30px auto 0;max-width:560px;text-align:center}
.pullquote p{margin:0;font-family:var(--f-display);font-weight:700;font-size:clamp(17px,1.8vw,21px);line-height:1.3;letter-spacing:-.02em;color:var(--ink)}
.decision--violet{border-left-color:var(--violet)}
.decision--violet .decision__num{color:var(--violet)}
.decision--magenta{border-left-color:var(--magenta)}
.decision--magenta .decision__num{color:var(--magenta)}
.decision ul{margin:0;padding-left:18px}
.decision li{font-size:14.5px;margin-bottom:6px;color:var(--text)}
.decision-grid--three{grid-template-columns:repeat(3,minmax(0,1fr))}
.brief-box{border:1px solid var(--ink);border-radius:12px;background:var(--card);padding:24px 28px;margin-bottom:28px}
.brief-box p{margin:0;font-weight:700;font-size:17px;line-height:1.45;color:var(--ink)}
.figure--shadow-violet img{box-shadow:12px 12px 0 var(--violet)}
.figure--shadow-blue img{box-shadow:12px 12px 0 var(--blue)}
@media (max-width:760px){.figure--shadow-violet img,.figure--shadow-blue img{box-shadow:7px 7px 0 var(--violet)}}
.figure--framed{background:var(--card);border:1px solid var(--ink);border-radius:16px;padding:22px;box-shadow:12px 12px 0 var(--blue)}
.figure--framed img{border-radius:8px}
.figure--framed figcaption{font-family:var(--f-mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin:0 0 14px}


/* ---------- Leyendas numeradas (caso 3) ---------- */
.legend{list-style:none;margin:22px 0 0;padding:0;display:grid;gap:14px}
.legend li{display:flex;gap:14px;align-items:baseline;flex-wrap:wrap;font-size:15.5px;line-height:1.45}
.legend b{flex:none;width:26px;height:26px;border-radius:50%;background:var(--magenta);color:#fff;font-size:12px;font-weight:700;display:grid;place-items:center;align-self:flex-start}
.legend .from{color:var(--muted)}
.legend .arrow{color:var(--muted);padding:0 2px}
.legend .to{font-weight:700;color:var(--ink)}
.case-section--dark .legend .to{color:#fff}
.case-section--dark .legend .from,.case-section--dark .legend .arrow{color:#B9B3AA}

/* ---------- Panel de métrica (caso 3) ---------- */
.metric-panel{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,1fr);gap:26px;background:var(--card);border:1px solid var(--ink);border-radius:16px;padding:28px;box-shadow:12px 12px 0 var(--blue);margin-top:14px}
.metric-panel h3{font-family:var(--f-body);font-size:16px;font-weight:700;margin:0 0 22px;color:var(--ink)}
.metric-row{display:grid;grid-template-columns:120px 1fr;gap:16px;align-items:center;margin-bottom:18px}
.metric-row span{display:block;font-weight:700;font-size:14px;color:var(--ink)}
.metric-row small{display:block;font-size:12px;color:var(--muted)}
.metric-bar{background:#EDE9DF;border-radius:6px;height:38px;position:relative;overflow:hidden}
.metric-bar i{position:absolute;inset:0 auto 0 0;background:#C8C2B4;border-radius:6px;display:flex;align-items:center;justify-content:flex-end;padding-right:12px;font-style:normal;font-weight:700;color:#fff;font-size:15px}
.metric-bar--new i{background:var(--blue)}
.metric-delta{display:inline-block;background:#DDF1FC;border-radius:8px;padding:10px 16px;color:#0B87B8;font-weight:700;font-size:17px}
.metric-delta small{display:block;font-weight:400;font-size:11px;color:#3E7E99}
.metric-list{list-style:none;margin:0 0 18px;padding:0;display:grid;gap:12px}
.metric-list li{display:flex;gap:10px;font-size:15px;line-height:1.45}
.metric-list li::before{content:"";flex:none;width:9px;height:9px;border-radius:50%;background:var(--blue);margin-top:7px}
.metric-nochange{background:#EDE9DF;border-radius:8px;padding:14px 16px}
.metric-nochange span{display:block;font-family:var(--f-mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin-bottom:4px}
.metric-nochange p{margin:0;font-size:14px}
.metric-foot{font-family:var(--f-mono);font-size:12px;line-height:1.6;color:var(--muted);margin:18px 0 0;max-width:90ch}


/* ---------- Comparación antes/después con marcadores (caso 3) ---------- */
.compare{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:26px;margin-top:8px}
.compare__col > .flow__chip{margin-bottom:14px}
.shot-wrap{position:relative;display:block}
.shot-wrap img{width:100%;height:auto;border:1px solid rgba(22,19,15,.25);border-radius:10px;display:block}
.marker{position:absolute;transform:translate(-50%,-50%);width:26px;height:26px;border-radius:50%;background:var(--magenta);color:#fff;display:grid;place-items:center;font-size:12px;font-weight:700;box-shadow:0 0 0 3px rgba(255,255,255,.92);font-family:var(--f-body)}
.case-section--dark .shot-wrap img{border-color:rgba(255,255,255,.22)}
@media (max-width:760px){
  .compare{grid-template-columns:1fr;gap:22px}
  .marker{width:22px;height:22px;font-size:11px}
}


/* ---------- Caso 4 (Mova) ---------- */
.case-note{display:inline-block;background:var(--ink);color:#fff;border-radius:8px;padding:8px 16px;font-family:var(--f-mono);font-size:12.5px;letter-spacing:.06em;margin:0 0 22px}
.case-meta--pink div:last-child{background:var(--pink)}
.case-meta--pink div:last-child dt{color:#8a4257}
.persona{display:grid;grid-template-columns:minmax(0,300px) minmax(0,1fr);gap:26px;align-items:start;margin-top:8px}
.persona__card{background:var(--card);border:1px solid var(--ink);border-radius:12px;padding:24px 26px}
.persona__card span{font-weight:700;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.persona__card h3{font-family:var(--f-display);font-size:26px;letter-spacing:-.02em;margin:4px 0 12px;color:var(--ink)}
.persona__card p{margin:0 0 10px;font-size:14.5px;line-height:1.5}
.persona__card em{color:var(--muted)}
.persona__grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}
.trait{background:var(--card);border:1px solid var(--ink);border-radius:12px;padding:20px 22px}
.trait h4{font-weight:700;font-size:12px;letter-spacing:.14em;text-transform:uppercase;margin:0 0 10px;color:var(--blue)}
.trait--objetivo h4{color:var(--magenta)}
.trait--contexto h4{color:var(--violet)}
.trait p{margin:0 0 8px;font-size:14.5px;line-height:1.5}
.trait p:last-child{margin-bottom:0}
.insight{background:#221F1C;color:#fff;border-radius:14px;padding:30px 32px;margin-bottom:22px}
.insight span{display:block;font-weight:700;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--magenta);margin-bottom:12px}
.insight p{margin:0;font-family:var(--f-display);font-weight:700;font-size:clamp(20px,2.4vw,30px);line-height:1.2;letter-spacing:-.02em}
.insight b{color:var(--magenta);font-weight:700}
.hmw{border:1px solid var(--ink);border-radius:14px;background:var(--card);padding:26px 30px}
.hmw span{display:block;font-weight:700;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--blue);margin-bottom:10px}
.hmw p{margin:0;font-size:clamp(16px,1.6vw,19px);line-height:1.5}
.solution-cards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px;margin-top:26px}
.solution-card{background:var(--card);border:1px solid var(--ink);border-radius:14px;padding:26px 24px}
.solution-card b{display:block;font-family:var(--f-display);font-weight:800;font-size:40px;line-height:1;letter-spacing:-.03em;color:var(--magenta)}
.solution-card:nth-child(2) b{color:var(--blue)}
.solution-card:nth-child(3) b{color:var(--violet)}
.solution-card h3{font-size:16px;margin:8px 0 8px;color:var(--ink)}
.solution-card p{margin:0;font-size:14.5px;line-height:1.5}
.screens{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:20px;margin-top:30px}
.screen{background:#2A2622;border-radius:14px;padding:18px 18px 14px;text-align:center}
.screen img{width:100%;height:auto;border-radius:10px}
.screen figcaption{margin-top:14px;font-family:var(--f-display);font-weight:700;font-size:15px;color:#fff}
.stat-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:20px;margin:8px 0 26px}
.stat{background:var(--dark);color:#fff;border-radius:12px;padding:22px 20px}
.stat b{display:block;font-family:var(--f-display);font-weight:800;font-size:38px;line-height:1;letter-spacing:-.03em;color:var(--magenta)}
.stat:nth-child(2) b{color:var(--blue)}
.stat:nth-child(3) b{color:var(--violet)}
.stat:nth-child(4) b{color:var(--pink)}
.stat p{margin:10px 0 0;font-size:13.5px;line-height:1.4;color:#DCD7CF}
.bias-list{display:grid;gap:16px;margin-top:24px}
.bias{background:var(--card);border:1px solid var(--ink);border-radius:12px;padding:20px 24px}
.bias h3{font-weight:700;font-size:12px;letter-spacing:.14em;text-transform:uppercase;margin:0 0 8px;color:var(--violet)}
.bias--blue h3{color:var(--blue)}
.bias--magenta h3{color:var(--magenta)}
.bias p{margin:0 0 4px;font-size:14.5px;line-height:1.5}
.bias b{font-weight:700;color:var(--ink)}
.bias--dark{background:var(--dark);border-color:var(--dark);color:#E7E2DA}
.bias--dark h3{color:var(--magenta)}
.bias--dark b{color:#fff}
.closing-quote{text-align:center;font-family:var(--f-display);font-weight:800;font-size:clamp(24px,3.4vw,44px);line-height:1.15;letter-spacing:-.04em;color:var(--ink);margin:60px auto 0;max-width:22ch}
@media (max-width:1100px){
  .screens{grid-template-columns:repeat(2,minmax(0,1fr))}
  .stat-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .solution-cards{grid-template-columns:1fr}
}
@media (max-width:760px){
  .persona,.persona__grid{grid-template-columns:1fr}
  .screens{grid-template-columns:1fr;gap:18px;justify-items:center}
  .screen{width:76vw;max-width:420px;padding:3vw 3vw 2.5vw}
  .screen figcaption{font-size:16px}
  .stat-grid{grid-template-columns:1fr}
}


.error-page{min-height:52vh;display:grid;place-items:center;text-align:center;padding:110px 0 120px}
.error-page h1{font-family:var(--f-display);font-weight:800;font-size:clamp(36px,5.4vw,72px);line-height:.98;letter-spacing:-.05em;color:var(--ink);margin:0 auto 28px;max-width:none}
.error-page h1 span{display:block}
.error-page__lead{display:flex;align-items:flex-end;justify-content:center;gap:10px;font-size:clamp(17px,1.6vw,21px);margin:0 auto 34px}
.error-page__house{width:clamp(48px,5vw,62px);height:auto;margin-bottom:-4px}
.error-page__actions{display:flex;gap:18px 22px;justify-content:center;align-items:center;flex-wrap:wrap}
.error-page__actions .btn{padding:15px 30px}
.error-code{font-family:var(--f-mono);font-size:13px;letter-spacing:.2em;color:var(--pink-strong);margin:0 0 18px}


/* ---------- Trayectoria y CV (home) ---------- */
.career{margin-top:34px;border-top:1px solid rgba(22,19,15,.18);padding-top:26px}
.career__title{font-family:var(--f-mono);font-size:12px;font-weight:400;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);margin:0 0 10px}
.career__list + .career__title{margin-top:22px}
.career__list{list-style:none;margin:0;padding:0}
.career__list li{display:grid;grid-template-columns:40% minmax(0,1fr) 104px;gap:4px 16px;align-items:baseline;padding:9px 0;border-bottom:1px dashed rgba(22,19,15,.2);font-size:15px}
.career__role{font-weight:700;color:var(--ink)}
.career__org{color:var(--text)}
.career__date{font-family:var(--f-mono);font-size:13px;color:var(--muted);white-space:nowrap;text-align:right}
.career__cv{margin-top:26px}
.contact__cv{margin:22px 0 0}
@media (max-width:760px){
  .career__list li{grid-template-columns:minmax(0,1fr) auto}
  .career__org{grid-column:1;grid-row:2;font-size:14px}
  .career__date{grid-column:2;grid-row:1}
}

/* ---------- Lightbox ---------- */
.lightbox{position:fixed;inset:0;background:rgba(10,9,8,.92);display:none;align-items:center;justify-content:center;padding:40px;z-index:100}
.lightbox.is-open{display:flex}
.lightbox img{max-width:min(1400px,95vw);max-height:90vh;width:auto;border-radius:10px}
.lightbox__close{position:absolute;top:22px;right:26px;background:none;border:0;color:#fff;font-size:34px;line-height:1;cursor:pointer;padding:8px}

/* =========================================================
   TABLET
   ========================================================= */
@media (max-width:1100px){
  .nav,.nav__links{gap:22px}
  .hero .d-pluma{width:120px;left:5%;top:110px}
  .hero .d-x{width:200px;right:-50px}
  .hero .d-flecha{width:160px;top:auto;bottom:40px}
  .project{grid-template-columns:110px 1fr auto;padding:34px 36px 38px 40px}
  .project__num{font-size:44px}
  .colab-grid{grid-template-columns:repeat(2,1fr);gap:72px 56px}
  .skills{gap:10px 28px}
  .skills li + li::before{display:none}
  .about__grid{grid-template-columns:minmax(0,280px) minmax(0,1fr);gap:60px 64px}
  .contact .d-flecha-cta{right:-40px;bottom:-40px;width:80px}
  .case-meta{grid-template-columns:repeat(2,1fr)}
  .split{gap:36px}
  .case-cols{gap:36px}
}

/* =========================================================
   MOBILE
   ========================================================= */
@media (max-width:760px){
  .site-header .container{min-height:72px;flex-wrap:wrap}
  .brand{gap:12px}
  .brand img{width:54px}
  .brand span{font-size:16px}
  .menu-btn{display:inline-flex}
  .nav{display:none;width:100%;flex-direction:column;align-items:stretch;gap:18px;padding:8px 0 24px}
  .nav.is-open{display:flex}
  .nav__links{flex-direction:column;align-items:flex-start;gap:16px}
  .nav__links a:not(.btn){font-size:20px}
  .lang{align-self:flex-start;margin-left:0}

  .hero{padding:120px var(--gutter)}
  .hero__eyebrow{font-size:14px;margin-bottom:14px}
  .hero h1{letter-spacing:-.045em}
  .hero__lead{margin-top:28px}
  .hero__actions{flex-direction:column;gap:20px;margin-top:32px}
  .hero .d-pluma{width:70px;left:18px;top:26px}
  .hero .d-x{width:120px;top:-20px;right:-30px}
  .hero .d-flecha{width:92px;bottom:10px;left:-24px}

  .skills{border-top:1px solid var(--ink);gap:10px 22px;padding:16px var(--gutter)}
  .skills li{font-size:13px}

  .projects{padding:56px 0 72px}
  .projects .section-title{margin-bottom:28px}
  .project-list{gap:16px}
  .project{grid-template-columns:1fr;padding:24px 22px;gap:0}
  .project__num{font-size:34px;margin-bottom:12px}
  .project h3{font-size:24px}
  .project p{font-size:15px}
  .project__cta{margin-top:20px}

  .colab{padding:72px 0 80px}
  .colab-grid{grid-template-columns:1fr;gap:52px}
  .colab-card{padding:28px 24px}
  .colab-card p{max-width:none}
  .colab-card:nth-child(1) .doodle{right:-4px;width:70px}
  .colab-card:nth-child(2) .doodle{bottom:-30px;right:-8px;width:74px}
  .colab-card:nth-child(3) .doodle{bottom:-18px;right:-6px;width:76px}
  .colab-card:nth-child(4) .doodle{right:-6px;top:-22px;width:66px}

  .about{padding:72px 0 64px}
  .about__grid{grid-template-columns:1fr;gap:36px}
  .about__photo{max-width:280px}

  .contact{padding:96px 0 80px}
  .contact h2{max-width:11ch;text-wrap:balance}
  .contact .d-flecha-cta{width:62px;right:-14px;bottom:-46px}
  .contact__lead{margin-top:48px}
  .contact__actions{flex-direction:column;align-items:stretch;gap:12px}
  .contact__actions .btn{justify-content:center;font-size:16px;padding:16px 20px}
  .contact__blob{width:300px;height:300px;left:-150px;top:40px}

  .site-footer{padding:28px 0}
  .site-footer .container{gap:16px}
  .site-footer__brand img{width:58px}
  .social{margin-left:0;width:100%}

  .case-hero{padding:56px 0 24px}
  .case-hero h1{font-size:30px}
  .case-eyebrow{font-size:12px;margin-bottom:18px}
  .case-meta{grid-template-columns:1fr}
  .case-meta div{padding:20px 22px;border-bottom:1px solid rgba(22,19,15,.12)}
  .case-section{padding:64px 0}
  .split{grid-template-columns:1fr;gap:28px}
  .figure--hero,.figure--wide,.figure--half{max-width:none}
  /* tablet vertical: los videos de las secciones en dos columnas no ocupan todo el ancho */
  .figure--media{max-width:60vw;margin-inline:auto}
  .panel-grid,.decision-grid,.decision-grid--three,.finding-grid,.solution-grid,.figure-pair{grid-template-columns:1fr;gap:18px}
  .figure--shadow-violet img{box-shadow:12px 12px 0 var(--violet)}
.figure--shadow-blue img{box-shadow:12px 12px 0 var(--blue)}
@media (max-width:760px){.figure--shadow-violet img,.figure--shadow-blue img{box-shadow:7px 7px 0 var(--violet)}}
.figure--framed{padding:14px;box-shadow:8px 8px 0 var(--blue)}
  .case-cols{grid-template-columns:1fr;gap:28px}
  .metric-panel{grid-template-columns:1fr;padding:20px;box-shadow:7px 7px 0 var(--blue)}
  .metric-row{grid-template-columns:1fr;gap:6px}
  .hypothesis{gap:10px;padding:20px}
  .case-cols--flip > *:first-child{order:0}
  .case-block{padding:64px 0}
  .takeaways--grid{grid-template-columns:1fr}
  .case-hero--center h1{text-align:left;max-width:none}
  .case-hero--center .case-hero__lead{text-align:left}
  .funnels{padding:22px 18px;box-shadow:8px 8px 0 var(--magenta)}
  .funnel{grid-template-columns:1fr;gap:20px}
  .funnel__media{gap:14px}
  .funnel__pct{font-size:26px}
  .funnel__arrow{transform:rotate(90deg);margin-inline:auto}
  .flow{padding:22px 18px;box-shadow:8px 8px 0 var(--blue)}
  .flow--dark{box-shadow:8px 8px 0 var(--violet)}
  .flow__steps{flex-direction:column;align-items:stretch;gap:10px}
  .flow__arrow{flex:none;width:34px;transform:rotate(90deg);margin-inline:auto}
  .flow__note{font-size:12px}
  .flow__steps--phones .flow__step{flex:0 0 auto;max-width:190px;margin-inline:auto}
  .flow__compare{grid-template-columns:1fr;gap:34px}
  .flow--compact{width:auto}
  .qa-list--row{grid-template-columns:1fr}
  .result-badge strong{font-size:42px}
  .pp-figures{flex-direction:column}
  .pp-figures .arrow{transform:rotate(90deg)}
  .pp-after{flex-direction:column;align-items:center}
  .takeaway{grid-template-columns:1fr;gap:6px;padding:22px 20px}
  .case-nav{justify-content:space-between;gap:20px;padding-bottom:48px}
  .case-nav a{font-size:16px}
  .zoom-hint{display:block}
  .lightbox{padding:0;align-items:flex-start;justify-content:flex-start;overflow:auto;-webkit-overflow-scrolling:touch}
  .lightbox img{max-width:none;max-height:none;width:auto;border-radius:0}
  .lightbox__close{position:fixed;top:14px;right:14px;background:rgba(20,18,16,.75);border-radius:999px;width:44px;height:44px;display:grid;place-items:center;padding:0}
}

/* celulares chicos: los videos vuelven a ancho completo */
@media (max-width:520px){
  .figure--media{max-width:none}
}